ScratchDesign started out of irritation. Small businesses were paying real money for sites that looked fine in a screenshot and fell apart in use. Six seconds to load on a phone. Copy nobody had thought about. Nothing you could change without going back to whoever built it.
The name is the argument. Built from scratch, not assembled out of a template and a dozen plugins. Fewer moving parts, a page that holds up on an ordinary phone, and code the next developer can actually read.
It started with one project for a friend's business, then another by referral, and it has mostly gone that way since. Still small on purpose. Enough work to stay sharp, few enough projects that nothing gets handed to somebody who was not in the first conversation.
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